Experiential Manager Bacardi-Martini
Vereiste ervaring
5 jaar of meer
Opleidingsniveau
HBO
Standplaats
Gouda / Amsterdam
Aantal uur / periode
40 uur per week
Salarisindicatie
Nader te bepalen
Bacardi-Martini Nederland
Bacardi is the largest privately held spirits company in the world, producing and marketing internationally recognized spirits and wines.
Experiential Manager Bacardi-Martini
Bacardi is the largest privately held spirits company in the world, producing and marketing internationally recognized spirits and wines. Bacardi was founded in 1862 in Santiago de Cuba, when Don Facundo Bacardí Massó revolutionized the spirits industry by creating the world's first light-bodied rum. Since then, our company has grown to include an impressive portfolio of more than 200 brands and labels, including BACARDÍ rum, the world’s best-selling and most-awarded rum; GREY GOOSE vodka, the world’s leading super-premium vodka; DEWAR’S Blended Scotch whisky, the world’s most awarded blended Scotch; PATRÓN tequila, the world's highest-quality ultra-premium tequila; BOMBAY SAPPHIRE gin, the top-valued premium gin in the world; MARTINI vermouth and sparkling wines, the world’s leading vermouth and the world's favorite Italian sparkling wines; CAZADORES 100% blue agave tequila, one of the most popular premium tequilas in Mexico and the United States; ERISTOFF vodka, one of the fastest-growing vodka brands in the world; and other leading and emerging brands including WILLIAM LAWSON’S®, the fastest-growing global Scotch whisky brand; and ST-GERMAIN, a super-premium elderflower liqueur. Founded in Santiago de Cuba on February 4, 1862, family-owned Bacardi employs more than 7,000 people, manufactures its brands in more than 20 facilities and sells in more than 170 countries. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. www.BacardiLimited.com
About the job
Set-up and execution of the experiential plan based on marketing (culture and occasion) and commercial objectives (sales and visibility) aligned with the brand’s needs & objectives. The Experiential manager is responsible for the roll-out of the plan in the local market and takes ownership of the day-to-day follow-up. Within the organization the EXP manager has an expert role for all brand selling and brand building activities in his/her market. The EXP manager can identify himself/herself with the brands, promote them and act accordingly during all the external Bacardi occasions. Focus area overview linked to the field of activity (A= Brand Building activities, B=Trial & Sampling occasions, C= Sales oriented):
- (ABC) Act as a local key-account. Create and maintain commercial partnerships with big venues, event organizations and build strong sustainable long-term relationships.
- (ABC) Analyze & select sponsorship requests & increase the scope of our brands within festivals & events by among others, commercial negotiations.
- (ABC) Create & integrate (local) experiential plans: align internally with Brand directors, CPA managers, Advocacy managers and On-trade sales managers for planning of activity. Produce and execute channel-plans, activation ideas by involving trends, field-learnings, experience and agency-inputs. Be the execution expert in the internal planning process.
- (ABC) Secure operational excellence during all brand activations; both in the planning process as in the result.
- (ABC) Monitor agency performance and be SPOC 1 for all operational and budget communication and actions.
- (ABC) Keep a strong connection with the field: be present and active on the field and visible in the office. The job of an experiential lead is to bring the experience from the field to the meeting room.
- (ABC) Prioritize budget management: control the local experiential budget and make accurate planning.
- (ABC) Infrastructure and POSM planning: what do we need in terms of materials, POS & stock to be active in all fields.
- (A/B) Analyze brand positioning and trends in the market.
- (C) Increase revenue by create a commercial policy: how can we recruit local sales events? How can we define: Route to Market: wholesaler? Pricing: which conditions do we give? How can we be competitive? Roles & Responsibilities: how we work together with on-trade etc.
Dit is wie je bent
You are responsible for the whole organization, planning, coordination and execution of all the experiential activations and this for all brands of Bacardi-Martini in the local market (brand building and brand selling). You have a winning mentality. You are a go-getter who wants to go the extra mile, who is passionate about our brands and wants to be leader in the experiential category in the business. You are open for consumer trends, linked with the organizational needs and energized to work hard during intensive peaks. You keep up good relations within the local experiential scene and you’re informed about latest sector trends and happenings. To be successful in this role you will have the following education and work experience:
- Min. Bachelor level, preferably in an economical or marketing-oriented education;
- Min. 5 years of work experience and ideally 2 years in the experiential scene. Ideally possessing an active network within local market events scene;
- Commercial feeling and a born negotiator;
- Hands-on, energetic, flexible and creative;
- No problem with working after office hours or during weekends;
- Being able to handle changing work pressure, with a high peak in the months May until September;
- Having a good marketing insight and being organizational strong;
- You can work independently, and you are pro-active and a team player;
- Excellent communication and presentation skills;
- Language Skills: Local market + English.
Dit is wat je krijgt
For this role, you will receive the following: A competitive salary, company car, annual bonus in line with our Annual Incentive Plan and competitive local market benefits.
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